I wrote for Naavik about EA’s latest executive reorganization. Read the full article here.

Why I wrote about this

EA reorganizing itself is practically a seasonal event. Recent layoffs and acquisition rumors begs the question whether this one is just cosmetic or actually meaningful.

The gist of it

CEO Andrew Wilson announced a new structure splitting EA into two primary units: EA Sports and EA Entertainment.

EA Sports, led by Cam Weber (now president), houses the company’s annualized sports juggernauts like FIFA (soon rebranded as EA Sports FC), Madden, NHL, PGA Tour, and F1. These are predictable, high-margin businesses built around yearly launches and live services.

Everything else falls under EA Entertainment, now led by former COO Laura Miele. This division combines AAA console and PC studios — Respawn, BioWare, DICE, Maxis, Criterion — with EA’s mobile portfolio, including Capital Games, Playdemic, Glu, PopCap, and others. It’s a broad mix of spiky single-player revenues (e.g., Dragon Age, Star Wars Jedi), competitive live-service hits like Apex Legends, and steady mobile free-to-play cash flow. Mobile now accounts for 17% of EA’s net revenue, yet remains fully embedded within this larger unit.

On paper, many of these leaders were already running these businesses. The key difference is structural: where group GMs previously reported directly to Wilson, there’s now an added presidential layer. At the corporate level, EA is also replacing its CFO and Chief Experiences Officer, while Miele’s former COO role appears to be eliminated.

The reorg follows a 6% workforce reduction and studio closures earlier in the year. Carving EA into cleaner divisions could make the business more legible for potential buyers. That said, the more mundane explanation may be the correct one: this could simply be another round of executive musical chairs, with fewer direct reports landing on Wilson’s desk.

Key takeaways

  • EA is formally splitting into EA Sports and EA Entertainment, adding an extra management layer beneath the CEO.
  • EA Sports remains the financial backbone, powered by annualized franchises like FIFA (soon EA Sports FC) and Madden.
  • EA Entertainment combines AAA console/PC studios and mobile, which now contributes 17% of net revenue.
  • The restructuring follows 6% layoffs and studio closures, fueling speculation about acquisition positioning.
  • Most responsibilities stay the same. The real change may simply be who reports to whom.